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Tigerhawk and On Time Catering already have the momentum.
Now, the goal is to turn it into presence, structure and continuity.
They already have momentum.
Now we turn it into presence, structure and continuity.
A strategic direction for the summer. First Tigerhawk, then On Time Catering, then how the two come together as one stronger ecosystem.
Tigerhawk and On Time Catering are different businesses, but they share the same foundation: Chef Jimmy Alvarado's culinary identity and the hospitality experience Jimmy and Rachel are building on Martha's Vineyard.
They form two important sides of the same ecosystem — one for the daily rhythm of the island, one for its most premium moments.
Both brands operate from the same culinary identity and quality standard — recipes, sauces and ingredients carry across.
Tigerhawk runs on a daily restaurant rhythm. On Time runs around specific moments — weddings, private dinners, premium gatherings.
Both brands already work. The opportunity is to elevate how they're seen, remembered, found and chosen — not to start from zero.
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Tigerhawk is the active, everyday-facing brand of the partnership. The work here is recurring and connected to the daily rhythm of the restaurant.
At least 5 short-form social videos per month — store environment, summer energy, menu items, food preparation, team moments and brand storytelling that makes Tigerhawk memorable.
Stories keep Tigerhawk active through the season — opening hours, menu items, store movement, team energy and clear calls to visit or order. Consistent presence, not frantic.
A new site built from scratch. Modern design, mobile-first experience, stronger food presentation, conversion-focused calls to action and SEO foundations for local search.
Strategy, content, design and distribution. Menu highlights, seasonal updates, featured videos and campaign moments — built as a brand touchpoint, not generic email.
Packaging concepts and visual direction. Flyer design. Promotional materials. In-store signage. Email signatures. WhatsApp and contact flow review. Delivery app profile review. Event activation design support. TVB acts as the creative bridge between the brand and suppliers — production, printing and vendor costs are not included unless agreed separately.
SEO foundations are built into the site as a medium and long-term asset, not as an instant ranking promise. Food imagery is improved using existing assets, selected new captures collected during planned content production moments and visual enhancement when appropriate — a dedicated full photo shoot can be added separately if needed.
Not just posts, menus or food photos, but a system to make the restaurant feel alive beyond the room — through movement, personality, repetition, entertainment and brand-first thinking.
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On Time is the structural, premium-facing brand of the partnership. It does not behave like a restaurant — it shows up at the right moments, with polish and clarity, exactly when potential clients are deciding.
Restructure the Instagram presence to be clearer, more polished and commercially useful: bio, profile image, highlights, visual direction and a stronger first impression. The focus is clarity and trust, not post volume.
A modern, responsive, conversion-focused page that presents the brand with polish, communicates services clearly and makes inquiry easier. SEO foundations support medium and long-term discovery.
Four event coverage videos showing the brand in action: atmosphere, presentation, food, service and the level of care. Each must be scheduled with at least two weeks' notice so TVB can plan the production team and creative direction properly.
Two videos focused on the business itself — Jimmy and Rachel, the story behind On Time Catering, the culinary vision, the team and the care behind each event. Catering is built on trust; these videos make that trust visible.
On Time Catering is not a daily social-media operation. Its content is anchored around real events and a small set of strategic story pieces — total of 6 strategic video assets across the four months (4 event coverage + 2 business/story videos), plus Instagram structure and landing page development.
A reference for how social media can build desire and discovery around food — turning a dish, a place or a moment into something worth sharing.
Both brands are included in a single engagement. Four months of strategic work — paid in the way that makes the most sense for the season.
Built for selected local brands with the foundation and potential to become more visible, more desired and more valuable during the season. TVB works with a limited number of partners at a time — with depth instead of volume.
Paid media is not included in the monthly investment. TVB can manage paid campaigns as an optional acceleration layer when it makes strategic sense — media spend is defined separately.
External costs such as printing, packaging production, signage production, paid tools, hosting, domain, platform fees, paid media spend and third-party vendors are not included in the monthly investment unless agreed separately. TVB acts as the creative bridge and direction, while production and vendor fees are scoped on a per-need basis.
Monthly priorities are aligned in advance to keep the work focused, realistic and connected to the season. Deliverables are developed through a collaborative approval process between the TVB team and the client.
Success here is not measured only in numbers — it shows up in perception, presence and the way each brand is found, recognized and chosen. We track meaningful progress across visibility, engagement, website activity, inquiries, content performance and audience growth across the season.
Indicators like reach, engagement, website activity, inquiry volume, content performance and audience growth are reviewed throughout the partnership — not as guarantees, but as the dashboard that informs strategy and helps us refine the work as the season unfolds.
After the four-month commitment, the partnership can be adjusted for the off-season, re-scoped for the next strategic phase, or continued — aligned with the natural rhythm of Martha's Vineyard and the next goals for each brand.
Two brands, one culinary ecosystem
When Tigerhawk and On Time Catering are worked on together — under one strategic direction, with the same core team — the result is bigger than the sum of the parts.
Ready to begin?